Understanding TikTok's algorithm is crucial for maximizing your content's reach. The algorithm favors content that encourages user interaction—likes, comments, and shares. To effectively work with the algorithm, focus on creating high-quality content that resonates with your audience.

Video completion rate is a significant factor; if users watch your videos until the end, it signals the algorithm that your content is engaging. This means you should hook your audience within the first few seconds. Incorporate captivating visuals and sound to retain viewer attention.

Additionally, regularly engage with your audience. The more you respond to comments and create interactive content, the more likely your videos will be favored by the algorithm. Using trending sounds and hashtags can also increase your visibility on the platform.

Stay updated with TikTok trends and changes in the algorithm. Adapting your strategy based on these insights can help you stay ahead of the competition and effectively reach your target audience.